The Promotion Strategies Of Disparbud Karanganyar To Increase The Number Of Tourist Visits

Oleh :
Andri Agustina - C9310007 - Fak. Sastra dan Seni Rupa

This final project report was written based on the job training in Dinas Pariwisata dan Kebudayaan (DISPARBUD) Karanganyar. The objectives were to describe the promotion strategies of DISPARBUD Karanganyar, to investigate the problems, and find the solutions of the problems. The data of this report are taken from the books and information which are obtained during the job training. During the job training, it was found that DISPARBUD Karanganyar did some promotion strategies in order to increase the number of tourist visits. The promotion strategies of DISPARBUD Karanganyar are through the advertising and public relations activities. Advertising systems are the printed media and electronic media. While, public relations activities are the media relations, events, and tourism cooperation. There are some problems encountered by DISPARBUD Karanganyar. The problems are problem related budget, bureaucracy, and human resources. It also provided the solutions to overcome the problems. The solution for the problem related budget are giving understanding to the treasury section of government institution about the rapid progress of tourism and also cooperating with related companies. The solution for problem related bureaucracy are by establishing the good communication with the administration section of government institution and giving reports of responsibility for the implementation of promotional events. While, the solutions of the problem related to the human resources are by holding socialization and training for the society.