The strengths of promotion strategies in public relations of solo paragon lifestyle mall in handling kartini event

Oleh :
Elisabeth Clarissa Alvita Murti - C9310023 - Fak. Sastra dan Seni Rupa

This final project report is written based on the job training done at Solo Paragon Lifestyle Mall for three months in Public Relations. The objectives of this final project report are to know the promotion strategies as Public Relations of Solo Paragon Lifestyle Mall and the strengths of promotion strategies in handling Kartini event by Public Relations of Solo Paragon Lifestyle Mall. The writer did some jobs during the job training in Public Relations of Solo Paragon Lifestyle Mall such as: cliping news, updating social medias, making press-release, making events and promoting it, etc. The writer had a chance to make a Kartini event. There were some strategies to promote the event such as: mass media, banner, poster, and internet. The writer had a chance to make a Kartini event. There were some strategies to promote the event such as: mass media, banner, poster, and internet The writer had a chance to make a Kartini event. Then, the writer found the strengths of promoting strategies in handling Kartini event. They are solid team, right moment, and good public responds. Hopefully, this final project report can be a reference for the readers, the Public Relations of Solo Paragon Lifestyle Mall in improving good image and those who are interested in Public Relations.