Analisis faktor-faktor yang mempengaruhi penjualan industri rumah tangga handmade tas di Kota Yogyakarta tahun 2013

Oleh :
Wilujeng Shofinestiti - F1111034 - Fak. Ekonomi dan Bisnis

The aim of this research is to analyze the influence of prices, capital, labor and raw materials toward the sales of handmade bags home industry in Yogyakarta.This research is quantitative research.The period of this research is in 2013 by using the primary data, 31 of craftsmen in Yogyakarta. The analysis techniques is using multiple log linier regression. The source of data are from survey and interviews. The result of this research can be concluded that : a) the influence and significant price on sale b) the influence and significant capital on sale c) labor is not significant influence on sale d) the raw materials is not significant influence on sale. The classical assumption test result is showed that free from autocorrelation and heterocedastity. Based on the research that has been done, it can be suggested include : a) producers can be more creative in the competition between craftsmen , maintain the quality and allocate the capital b) The Government is expected to support the bag home industry in broader marketing c) the financial institutions and bank are more easier in lending the capital Keywords : price, capital, labor, raw material, Log Linier Regression