The Garuda Indonesia Experience As A New Service Concept Of Pt.Garuda Indonesia

Oleh :
Fauzi Pradana Putra - C9310029 - Fak. Sastra dan Seni Rupa

This final project report is written based on the job training in Garuda Indonesia Sales Office Solo, Central Java. This final project report has purposes to explain the profile of PT. Garuda Indonesia and to identify the concept of the “Garuda Indonesia Experience” in PT. Garuda Indonesia. The result of this report shows that PT. Garuda Indonesia has done some efforts to provide good service and good image to customers through the new service concept called the “Garuda Indonesia Experience”. PT. Garuda Indonesia) is the national airline of Indonesia. The company is owned by the government of Indonesia. The name of Garuda was taken from a giant bird of Hinduism and Buddhist mythology. The history of Garuda Indonesia was started when Indonesia was fighting for the independence. The first commercial flights of Garuda Indonesia was made on 26 January 1969 with direct flight from Calcutta to Rangoon using a Douglas DC-3 Dakota aircraft with tail number RI 001 and the name of the aircraft was “Indonesia Airways”. In 2009, Garuda Indonesia launched a new concept of service. The new concept of service is called the “Garuda Indonesia Experience”. The concept of the “Garuda Indonesia Experience” is adopted from the best from Indonesia that reflects the best in Indonesian hospitality. The “Garuda Indonesia Experience” is designed to touch the five senses; sight, sound, taste, scent, touch. The points of the service are the unique Indonesian materials and ornaments, the exotic aroma of Indonesian flowers and herbs, the sound of Indonesia folk music and the taste of Indonesian traditional food and beverage.