This final project report is written based on the job training done at Prof Dr. R Soeharso Orthopedic Hospital Surakarta starting from 10thof March, 2014 until 10th of April, 2014 at the Public Relations division. The writer focused the final project on Public Relations marketing. The purpose of this final project report is to describe the Public Relations strategies at Prof. Dr. R. Soeharso Orthopedic hospital. During the job training, the writer did some activities as Public Relations Officer (PRO). The writer has many responsibilities, they are: giving service at the front desk, sending Short Message Service (SMS) to employees, making Press Releases, making analysis report, answering customers complaints through SMS Centre, and making documentation.
For a succesful marketing activities, Public Relations division of Prof. Dr. R. Soeharso Orthopedic Hospital has many strategies in order to create the effective steps to reach the goal, such as developing and enhancing public support for the improvement of the hospital. There are some marketing activities done by Public relations management of the hospital, they are: making Health Talkshow, making some Corporate Social Responsibility Activity such as Senam Sentul (Joints and Bones Gymnastics) and Bakti Sosial (Social Care Service to Kelud Mountain victims), making free medical check-up at Car Free Day.
For enhancing Public Relations activities at Prof. Dr. R. Soeharso Orthopedic Hospital, the writer proposes some strategies, they are: to prolong the duration of Radio talk show, to diverse the program of Corporate Social Responsibility or CSR, to provide various service and event at Car Free Day venue. From the discussion of this final project report, we could find out that Public Relations officer has an important role for enhancing the public support in various strategies.
