A comparative study of tenor in Amankila Resort’s advertisements published in Two Different Web Sites (Through Their Lexicogrammar Approach)
Mita Hermawati - - Fak. Sastra dan Seni Rupa
A Comparative Study of Tenor in Amankila Resort’s Advertisements Published in Two Different Web Sites (Through their Lexicogrammar Approach). Thesis: English Department Faculty of Letters and Fine Arts Sebelas Maret University Surakarta.
This is a comparative study of tenor in Amankila Resort’s web advertisements published in two different web sites. The analysis focuses on finding out the tenor of the texts through their lexicogrammar. It is aimed to compare the three dimensions of tenor covering status, contact and affect in Amankila Resort’s advertisements published by Bali-Travelnet.com and Travelsmart.NET to look for some similiarities and differences between them.
The sources of the data are taken from Amankila Resort’s web advertisements published by Bali-Travelnet.com and Travelsmart.NET. The main data are all grammatical resources under the tenor analysis covering status, contact and affect through clause, nominal group, verbal group, adjunct group, MOOD system, theme system, transitivity system, polarity, modality, metaphor, technicality, and nominalization.
From the data analysis, it can be concluded that the status which refers to the relative position of the participants in the texts is equal. It can be seen from the use of dominant Indicative, declarative clauses functioning as proposition.
The contact which refers to the readability and familiarity of language used in the texts is considered high. The texts tend to be easy to understand when they are regarded to the target readers. The involved contact of both texts is shown by the use of technicality, nominalization, vocation etc.
The degree of affect in the texts which refers to the judgment of the participants is absolutely positive. This can be seen through positive polarity, the employment of MOOD system covering indicative, declarative functioning proposition and the application of attitudinal lexis in both texts.
Based on the lexicogrammar description, there are many similarities which are mostly applied in both texts such as: MOOD system which functions to give information, the dominant employment of simplex clause, simplex nominal group, simplex verbal group and simplex adjunct group. Both texts also apply the common technicality and nominalization. The differences between the two texts can be seen through transitivity, text I employs material process dominantly while attributive relational process is dominantly used in text II. Then the employments of minor caluses are dominant in text II. This phenomenon makes the language style of text II more varying and less formal than text I.