ABSTRACT
This final project was written based on the job training in PT. Batik Danar Hadi. The objectives were to know the communication media used by PT. Batik Danar Hadi for their foreign and domestic customers, to describe the reason why they used those communication media, and to explain the communication process by using those communication media.
In this research, the techniques of collecting data were library study, observation, and interview. I used literature study relevant to the problem. The observation was conducted when I was in my job training activity in PT. Batik Danar Hadi. Then the interviews were done to internal publics which are related to the purpose of the research.
The result of this research shows that there are some media of communication used by PT. Batik Danar Hadi, such as: Newspaper, Flayer, Banner, Billboard, SMS blast, BBM (Black Berry Messenger), street banner, and also E-mail for their foreign customers. There are also many reasons to choose those communication media. Generally, the selection the communication media depend on the communication targets. The communication process of PT. Batik Danar Hadi is generally forming the idea, then changing the idea into message, transmitting the message to the related side (receiver) by specific media of communication. After that the receiver will assign the meaning of the message.
