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The Public Relations Problems and Solutions in PT. Pertamina
Fitria Rahmawati - C9312031 - Fak. Sastra dan Seni Rupa
The objectives of this final project report are to describe the activities and roles of Public Relations officers in PT.Pertamina, to identify the problems faced by Public Relations officers in media relations office of PT. Pertamina, and to find out the solutions of PR officers to solve the existing problems.
During the job training I did some activities of Public Relations officers in media relations office of PT. Pertamina, i.e. making press release, media monitoring (clipping newspaper), handling and calling the journalist, holding media gathering and press conferences, weekly meeting, publishing Energia Weekly Newspaper and National Geography Magazine, updating article and information in Pertamina’s web, etc. I also had some activities outside the office such as, having dinner with the journalists, holding media gathering and press conference.
There were also some obstacles in a company faced by me. It is a duty of PR officers in PT. Pertamina to solve this problem as soon as possible to avoid misscommunication between public and company. One of the examples of Pertamina’s case is demonstration because of the LPG 3 KG rising price. PT. Pertamina often becomes a sitting target for demonstrators who feel unsatisfied with the rising price which is fixed by government.
To solve this problem, I hold Communities Event/ Gathering and Press Conference. Communities Gathering aimed to accommodate demonstrator aspiration, so that we can know what they want. While Press Conference aimed to clarify the problem what actually happened is to the public.
I hoped this final project can be useful for the readers, especially those who are interested in Public Relations.