Abstrak


The "Garuda Frequent Flyer" As a New Marketing of PT Garuda Indonesia


Oleh :
Maryam Qonita - C9312073 - Fak. Ilmu Budaya

This final project report is written based on the job training in PT Garuda Indonesia branch office Solo. The objective of this final project report is to describe the “Garuda Frequent Flyer” applied by PT Garuda Indonesia branch office Solo. The report shows that the “Garuda Frequent Flyer” is a new marketing strategy of PT Garuda Indonesia. The “Garuda Frequent Flyer” has been applied well in PT Garuda Indonesia branch office Solo. PT Garuda Indonesia branch office Solo has also been successful in increasing the number of new members every month and making the GFF members always use Garuda Indonesia as their flight partner. The report also shows that the “Garuda Frequent Flyer” has several problems faced by the GFF members and how the Garuda Indonesia staffs handle the problems. The problems faced by GFF members are missing mileage, misspelled name, member identity that is not yet updated, GFF permanent card has not been received more than two weeks and missing the GFF member card.