Abstrak


The Process of Promoting Mangkunegaran Palace using Website in English


Oleh :
Manggala Harnanto - C9312041 - Fak. Ilmu Budaya

This final internship report is written based on the internship experience accomplished
for two months at Mangkunegaran Palace, starting from January 1st until February 29th
2016. The purpose of this internship report is to describe the process of promoting
Mangkunegaran Palace using English website and to describe the problems faced by the
intern during the internship.
During the internship, I had duty to promote Mangkunegaran Palace to increase the
number of foreign tourist through website in English. My activities during internship at
Mangkunegaran Palace were doing observation, writing promotional text, making
website, designing website, and promoting the website.
The problems faced in doing the internship at Mangkunegaran Palace were collecting
the data, writing the content of the website, design a website, and having less time to
inform the website to public. I had several solutions to overcome the problems. Those
problems were overcome by learning the marketing by using social media and
discussing with Mangkunegaran staff, discussing with experts of English, asking for
help to my friend having IT competency, and using social media and travel agent to
promote the website.