Abstrak


The Promotion Strategies of Indonesia Karst Museum


Oleh :
Mahardika Ekna Ilhamu Siddiq - C9311046 - Fak. Ilmu Budaya

ABSTRAK
This final project report is written based on the job training done at the Indonesia
Karst Museum for one month. The data of this report were obtained by doing
observation. The observation was conducted during the job training.
The objectives of this report are to identify the existing promotion strategies used
by Indonesia Karst Museum and to know the promotion strategies used by
Indonesia Karst Museum to improve the existence of Indonesia Karst Museum
among the domestic and international tourists. From those objectives, I expect that
Indonesia Karst Museum has good strategies in promoting the Museum to the
public.
There are several promotion strategies used by Indonesia Karst Museum, i.e;
exhibition, seminar, socialization, brochure and leaflet.
Indonesia Karst Museum has done a great job in promoting the Museum. It is
proven that many visitors have visited the Museum.