In the effort of reducing maternal mortality, Indonesian government launches Expanding Maternal and Neonatal Survival (EMAS) program. One of its main focuses is strengthening the referral system that can help in emergency situation and healthcare during pregnancy by using Information and Communication Technology (ICT). It is implemented through such sub-programs as SIJARIEMAS, SIGAPKU, SIPPP, and SMSBunda. Brebes as the highest maternal mortality rating regency in Central Java is included in EMAS program. This paper is meant to identify the effectiveness and perception, especially of SMSBunda to pregnant women in Brebes. From focus group discussion of pregnat women, the result shows that SMSBunda has not been taken seriously and people still rely more on their community for gaining any information related to their pregnancy.
