Abstrak


The Optimization of Promotion in Pura Mangkunegaran Palace


Oleh :
Rina Rahmawati - C9312054 - Fak. KIP

Abstrak

Tugas Akhir dilaksanakan di Jalan Pemuda RT.03/RW.04 Kampung Gudang, Kelurahan Siswodipuran, Kecamatan Boyolali, Kabupaten Boyolali, Jawa Tengah dengan alokasi waktu dari bulan Maret hingga bulan ApThis internship report is written based on the internship activity done by the writer from 4th  January until 4th  March 2016 in Pura Mangkunegaran Palace, Surakarta. The objectives of this report are to describe the activities of promotion in Pura Mangkunegaran Palace, and to find out the problems and solutions of the promoting in Pura Mangkunegaran Palace, Surakarta.
This report focuses on making and promoting the website of Pura Mangkunegaran Palace. It is expected to be a source of information to increase the visitor of Pura Mangkunegaran Palace, also to give information to foreigner about the palace. The activities she did were creating promotion materials while did the guiding class and escorting and handling guests to do observation, making and designing the website, and releasing and promoting the website. The writer also found three problems during the internship; problem inworking in team, problems in content writing, and problem in designing a brochure. By doing self control wisely, the first problem can be solved. For the other two problems, the writer chose proof reading activity to solve them.