Code choice used in youtube content Nebeng Boy (based on sociolinguistics approach)

Oleh :
Caecilia Ivana Angelia Valentine - B0315013 - Fak. Ilmu Budaya

YouTube content is a very unique phenomenon in the urbanization days. People make YouTube content and earn money from YouTube, even the most famous people who tried to promote themselves from YouTube. Boy William was and ex-Video Jockey who is now productive on YouTube and successfully gained popularity from his YouTube content “Nebeng Boy”. Boy William was criticized by a lot of people because of his style of talking which he often uses English in daily life. Hence, the purpose of this research is to find out the types of code choices used by the participants of “Nebeng Boy”, to discover the characteristic of the code choice, and to determine the reason why the code choices are used by the participants of “Nebeng Boy”. This research was a case study of sociolinguistics which employed a descriptive qualitative method. In collecting the data, the researcher used total sampling technique. The researcher took the whole part of dialogue from six videos of “Nebeng Boy”. The results show that the participants of “Nebeng Boy” uses informal variety in Bahasa Indonesia and English. The informality of the language is indicated by many factors including the incomplete sentence structure, the use of non-standard words, phrases and expression, the use of dialect, and the use of mixing and switching to another language. The reasons why the participants use the different code choices are different from one to another. The host shows his way of talking and the informality that he used is to show solidarity and intimacy to his guests. Meanwhile, the factors that the guests used the code choices are the background of the person, the profession, function of the conversation, topics, and the situation of the conversation. Keywords: Code choice, YouTube, Vlog, Sociolinguistics