The promoting activities of diparsenibud Surakarta to the Surakarta tourism

Oleh :
Septiani Diah Rachmawati - C9305074 - Fak. Sastra dan Seni Rupa

ABSTRACT 2008. The purposes of this final project report are to describe the activities of DIPARSENIBUD to promote Surakarta tourism, to know the problems in promoting activities and to know the strategies dealing with the problems in DIPARSENIBUD Surakarta. The data of this final project report were obtained through observation, interview, and literature study. The observation was done at DIPARSENIBUD Surakarta to know the promotion activities. The interview was done to the Marketing department staffs and TIC staffs. In addition, the literature study was focused on studying documents such as tourism literature and promotion literature.The analysis results show that the promotion activities to promote the Surakarta tourism done by DIPARSENIBUD are holding local events, participating both in national and international events and providing information facilities. In running the promotion activities, DIPARSENIBUD faces some obstacles; they are related to budget and to bureaucracy. The strategies to deal with the problems related to the budget are proposing more funds and cooperating with some stake holders. The bureaucracy problem unfortunately has not been solved yet.