Criticism on pornographic advertisements as attempt to realize pancasila upholding society

Oleh :
Suryo Ediyono - 196601201993031001 - Fak. Ilmu Budaya


This study is a descriptive-quantitative which refers to the empirical findings

related to the implementation of pornography through the perspective of language

and Semiotics on pornographic images including how to prevent it and the

justification of pornography through constructivism and ontological paradigm.

This research reveals that the association of pornographic meaning is a link in a

person after seeing or hearing an object so that lead to his memory of things that

can arouse sexual lust which is certainly contrary to the norms of decency in

society. The phenomenon of discriminatory advertisements and discouraging

women as imaginary objects is corroborated by the current reality that the

appearance of women's icons in advertisements as pornographic objects remains

an anomaly in the Indonesian advertising world. The existence of Law no. 44 of

2008 in accordance with the 2nd principle of Pancasila which is full of moral

values and character. Related to pornographic impressive ads, realistically the

government needs to exercise extra control over advertisements circulating in the

community that seem to ignore the younger generation even children who can

easily be affected so that it can adversely affect the moral of the nation in general.

Keywords: pornography association; advertisement; Pancasila; women.