A comparative analysis of textual meaning on nonprofit publication texts concerning climate change published by wwf in newsweek magazine and the internet (based on systemic functional linguistics approach).

Oleh :
Fitra Ramadania - C0304024 - Fak. Sastra dan Seni Rupa

ABSTRACT 2008. The research focuses on the textual meaning analysis of two nonprofit publication texts concerning climate change advertised by WWF International in two different media: Newsweek Magazine and the internet. The objectives of the research are to describe and compare the textual meaning realized in both texts. The research belongs to a qualitative research employing descriptive comparative method. In collecting the data, total sampling technique is applied. The data used in the research are all clauses taken from the two texts. The data are observed and analyzed by identifying and comparing the lexicogrammar system, cohesion system, text structure, and genre; describing and comparing the Themes; and finally interpreting and comparing the textual meaning. The result of the research shows that both texts are composed in a good method of development which makes it easier for the readers in understanding the message implied. The language used both in text 1 and text 2 tend to be more spoken which can be seen from the fact that both texts has more dominant characteristics of spoken language. Meanwhile, the choice of publishing the texts in both magazine and the internet to promote the issue of climate change is very effective since the target audience of the publications is people who are highly educated and belong to middle to high-class society. In the terms of lexicogrammar, cohesion, text structure, and genre; there are similarities and differences between the two texts. The similarities are that both texts employ: hypotactic enhancement relations; dominant indicative, declarative clauses functioning as proposition; dominant simplex nominal and verbal groups; ideational metaphor only; and large number of technicalities and nominalizations. Furthermore, text 1 and text 2 have similarities in conjunctive relations, since both texts employ dominant additional conjunctions which mostly exist as external and implicit conjunctions. In the term of genre, both texts use the same genre, which is exposition. Meanwhile, the differences are: first, text 1 has dominant number of simplex clauses and the number of minor clauses is equal with that of complex sentences, while text 2 has dominant number of complex clauses which is followed by the fewer number of minor clauses and the number of simplex sentences is the fewest. Second, text 1 only has hypotactic enhancement relations; while text 2 also has paratactic extension relations. Third, in the first text there are only indicative, declarative clauses functioning as proposition; while in the second text there are also imperative clauses and indicative, declarative clauses functioning as proposal. Fourth, text 1 has mental behavioral processes, identifying relational processes, attributive relational processes, verbal processes, and material processes; whereas text 2 contains material processes, mental behavioral processes, and attributive relational processes. And the last, text 1 employs dominant topical unmarked theme while text 2 has dominant topical marked theme. The researcher hopes that in the future there will be more profound research analyzing nonprofit publication texts through the textual meaning or other point of views, i.e. the ideational or interpersonal meaning.