System online payment point (SOPP); the service product of PT Pos Indonesia (Persero) as a strategy to improve image

Oleh :
Purwani - C9305065 - Fak. Sastra dan Seni Rupa

ABSTRACT 2008. The writer did a job training in PT POS. During the job training, the writer has practiced her knowledge about program of PT POS obtained some new experiences and lessons which could advance the writer’s knowledge. The purpose of this report, which is written based on the job training, are describing the strategy to improve image of PT POS. In writing this final project, the writer uses descriptive method. The writer collected the data from the resources and also uses some ways for data collecting, such as observation directly, interviewed the customers and used references of PT POS. The job training was held from February 4th, 2008 until March 1st 2008. The writer’s daily working hours in PT POS were from Monday to Saturday, from 08.00 am to 02.00 pm. In the discussion, the writer describes the strategies used by PT POS Indonesia (Persero) to improve image can be seen by four ways: creating SOPP product, doing promotion, doing the relationship with the other companies, and giving the best service to the customers. Besides, the writer also describes the customers’ responses towards SOPP services. The result can be taken that the customers are quite satisfied with the SOPP PT POS services. Basically, SOPP services give ease and advantages to the customers. The customers’ trust is the key in developing the company. However, there are any complaints from the customers; it became motivation for PT POS in giving better services. Finally, the image of PT POS Indonesia can be developed easily.