Public relation activities to increase the service quality for customer’s satisfaction in RSUD Dr. Moewardi Surakarta.

Oleh :
Taufik Indika Halim - C9304120 - Fak. Sastra dan Seni Rupa

ABSTRACT 2008. The Public Relations Activities to Increase The Service Quality For Customer’s Satisfaction in RSUD Dr. Moewardi Surakarta. English Diploma Program, Faculty of Letters and Fine Arts, UNS. Public relations is a flexible communication tool that can be used as part of almost any marketing strategy. Many of the techniques used by Public Relation Officers are drawn from the institutions and practices of democracy itself. Reputation arises from what you do, what you say and what others say about you. In this age of fierce competition in all sectors, it is Public Relation responsibilities to manage reputation in order to gain understanding and support, and influence opinion and behavior. This final project report is arranged based on the writer’s job training. The writer participates in thirty days as the trainee at the one of part public relation division to describe the important role or RSUD Dr. Moewardi Surakarta. The writer collected the data through observations, library study of hospital documents, brochures, and internet. Customers are an important part of the hospital; therefore the best service must be given to them because the satisfaction is the main goal in serving the customers. So it can be concluded that customer’s satisfaction is the key of the business strategy. In order to reach the customers satisfaction the writer applies opinion polling strategy to monitor the services of RSUD Dr. Moewardi and public opinion.