The tourism promotion marketing at the tourism department (DIPARTA) of Karanganyar. (a case study in Dinas Pariwisata Karanganyar)

Oleh :
Santi Restiya P.A - C9305073 - Fak. Sastra dan Seni Rupa

ABSTRACT 2008. This report discusses the promotion marketing strategies in DIPARTA Karanganyar and also the promotion media used by DIPARTA Karanganyar in introducing the Karanganyar tourism to the public. From the discussion, it can be concluded that the marketing strategies done by DIPARTA are: 1. Developing Market Segmentation, 2. Determining Target Market of the Tourist, 3. Developing Tourist information and Facility, 4. Developing Marketing Activity, 5. Developing the Image. Then, the Functions of DIPARTA in marketing section are: 1. To promote the regional tourism, 2. To organize the cooperation with other sections, 3. To make and to arrange the promotion media, and 5. To manage the activity related to the Karanganyar tourism. Meanwhile, the promotion media used by DIPARTA are: 1. Advertising consists of printed media, electronic media, and outdoor advertising, 2. Publicity consists of press release and sales supports (Brochure, CD, and Calendar of Events), 3. Personal Promotion, and 4. Events and Exhibitions.