Abstrak


Penerapan saluran distribusi produk flexi pada PT. Telkom Kandatel Solo


Oleh :
Siska Veronica Br Purba - F3206146 - Fak. Ekonomi dan Bisnis

ABSTRAK Distribution [is] represent the activity [done/conducted] [by] a company to channel, to propagating, delivering and also submit the goods marketed to consumer. Target which wish reached [by] the this Final dalan Duty writing is to [reply/ answer] the question [of] exist in formulation of[is problem of that is knowing how PT.TELKOM channel its product, knowing distribution channel used and know the most distribution channel [of] menguntungka PT.TELKOM. Methodologies used in Final Duty [is] by using desain of case study research, that is by searching relevant data about Flexi to be able to [reply/ answer] the question [of] exist in formulation of[is problem of. Data type used [by] [is] data qualitative, that is data which is in form of word, sentence, and draw related to company [of] like company profile, product pictures, etc and quantitative data, that is data which is in form of number [of] related to volume of sale Flexi. Source of data used [by] [is] primary data, that is in the form of result interview by aisiten [is] manager of marketing Flexi and part of secretariat Telkom. its Solution Technique by using descriptive technique by making picture systematically, faktual, and accurate [regarding/ hit] the accurate object by using aid of[is tables of volume of sale Flexi. Pursuant to research result obtained [by] that PT.TELKOM use 2 distribution channel in channelling its product that is direct distribution channel and indirect distribution channel. most efficient Distribution channel or most [is] beneficial used [by] [is] direct distribution channel because owning lower expense and efficient storey;level [of] superordinate. Writer suggestion able to give [is] visit each;every counter - existing counter for the memasok of direct [of] maiden card [of] flexi. Making routine visit to counter - counter [of] [so that/ to be] can perceive the maiden sale [of] flexi. To market the product have to be more many again use the medium [of] [so that/ to be] cycle of quicker product flexi sale.