ABSTRACT

Salsabila Nisa Arum Abidah. 2023. Creating and Translating Promotional Text at Nava Hotel Tawangmangu. English Diploma Program, Vocational School, Universitas Sebelas Maret.

The purpose of this report is to describe the internship activities conducted at Nava Hotel Tawangmangu during my internship program. I started the internship on January 18 to March 18, 2023. In this internship, I was in the Sales and Marketing Department of Nava Hotel Tawangmangu. My main activity here focused on creating, translating, and editing promotional texts such as direct email marketing and Instagram caption. The promotional text creation process included drafting/outlining, writing, and editing. I also further explain the translation process of promotional text that I made using the translation method proposed by Nida and Taber (1982) and the translation technique by Molina and Hurtado Albir (2002). I also had some additional activities, such as creating video content and editing posters and legal documents of Nava Hotel Tawangmangu. The promotional videos and photos were posted on the hotel's social media. The posters were also displayed on the elevator wall and toilets at the hotel. The legal document was sent to people entitled to receive it. The problems encountered when creating, translating, and editing promotional texts were that I had to do copywriting and think creatively. To solve the problems, I tried to find and explore the parallel text that is related to difficult vocabulary.