The Role of Corporate Identity in the Malaysian Higher Education Sector
Penulis Utama
:
Bahtiar Mohamad
NIM / NIP
:
×Organizations need corporate identity for survival. This identity is
developing through the projection of one positive image that will increase its
public confidence about the quality and achievements of the organization.
This paper attempts to identify corporate identity in Malaysia’s higher
education sector from its prospective clients (among students from
matriculation colleges in Malaysia). Specifically, this research tests and
verifies the Corporate Identity Model instrument developed by Melewar
and Jenkins (2000). The Corporate Identity Model consists of five
components: Corporate Culture, Behaviour, Communication and Visual
Identity, Market Conditions and firm, product and services. To verify this
model, factor analysis was conducted. Outcome and consequences of the
findings were discussed and elaborated.
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Penulis Utama
:
Bahtiar Mohamad
Penulis Tambahan
:
1. Hassan Abu Bakar 2. Nik Adzrieman Abdul Rahman
NIM / NIP
:
Tahun
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Judul
:
The Role of Corporate Identity in the Malaysian Higher Education Sector
Edisi
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Imprint
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Program Studi
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Kolasi
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Sumber
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Kata Kunci
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Jenis Dokumen
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ISSN
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ISBN
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Link DOI / Jurnal
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-
Status
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Public
Pembimbing
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Penguji
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Catatan Umum
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Fakultas
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Fak. ISIP
×
File
:
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