ABSTRACT

The development of "wellness tourism" based on the tradition of drinking tea and the potential urgency factor of establishing the Surakartea Tea House in the City of Surakarta. The research was carried out through field studies with direct observation and observation, then data was collected using qualitative descriptive methods. Data was obtained from interviews and observations both verbally and in writing which were presented in the form of descriptions. Data collection techniques using observation, data validity using triangulation, and using SWOT analysis techniques. The research results show that the development of wellness tourism based on the tradition of drinking tea at the Surakartea Tea House takes the form of a tour package, with the name "Wellness Tour Package Based on Surakartea Tradition". The tour package consists of drinking tea accompanied by live gamelan music and dance, followed by a walking tour in the Kasunanan Palace village area. The potential for developing wellness tourism based on the tradition of drinking tea at the Surakartea Tea House is carried out: First, the city of Surakarta is a cultural city whose traditions are deeply rooted in people's lives. Second, the city of Surakarta has also been appointed as a base for developing fitness tourism. Third, the potential of the tea drinking tradition has prospects in terms of health, developing cultural values and increasing economic value.

Key words: Surakartea Tea House, wellness tourism, tea drinking tradition

ABSTRAK

Pengembangan “wellness tourism” berbasis tradisi minum teh dan potensi faktor urgensi didirikan Rumah Teh Surakartea di Kota Surakarta. Penelitian dilakukan melalui studi lapangan dengan obesrvasi dan pengamatan langsung, selanjutnya dikumpulkan data dengan metode deskriptif kualitatif. Data didapatkan dari hasil wawancara maupun observasi baik secara lisan maupun tulisan yang dipaparkan dalam bentuk uraian. Teknik pengumpulan data dengan observasi, validitas data menggunakan triangulasi, dan mempergunakan teknik analisis SWOT. Hasil penelitian menunjukkan bahwa pengembangan wellness tourism berbasis tradisi minum teh di Rumah Teh Surakartea berbentuk paket wisata, dengan nama “Paket Wisata Wellness Berbasis Tradisi Surakartea”. Paket wisata terdiri dari kegiatan minum teh dengan diiringi live music gamelan dan tari, dilanjutkan dengan walking tour di area perkampungan Keraton Kasunanan. Potensi dalam mengembangkan wellness tourism berbasis tradisi minum teh di Rumah Teh Surakartea dilakukan: Pertama, Kota Surakarta sebagai kota budaya yang tradisinya telah mengakar pada kehidupan masyarakat. Kedua, Kota Surakarta juga telah ditunjuk sebagai salah satu basis dalam mengembangkan Wisata Kebugaran. Ketiga, potensi tradisi minum teh memiliki prospek pada segi kesehatan, pengembangan nilai budaya dan peningkata nilai ekonomi.

Kata kunci: Rumah Teh Surakartea, wellness tourism, tradisi minum teh