CREATING CONTENT WRITING FOR PRODUCT-PROMOTION AT MARGO GLASS GALLERY
Penulis Utama
:
Timotius Alvin Dwiki Putra
NIM / NIP
:
V0121060
×The internship report was written based on my experiences and activities during my internship program at Margo Glass Gallery, a decoration mirror manufacturing factory located in Baki, Sukoharjo. The internship began on 29 January and ended on 25 March 2024. The main project of my internship was to create a promotional mirror articles. There are six processes to create a promotional article starts with writing preparation, drafting the article, revising the article, quality- checking, finalizing the article, and uploading the article. Moreover, I had to find four elements of the product, such as material, size, function, and design. I also had to implement two copywriting strategies; they are emotional appeal strategy and call-to-action strategy. The emotional appeal strategy was a breaching to the product attractiveness and the call-to-action strategy was the final execution. When completing the assignments, I encountered two technical problems: selecting a captivating word for the article’s title and running out of ideas. To overcome the title problem, I had to make the title seem like a solution for the reader's problem or need. I could also relate the title to the big event or something viral. While writing, I also experience running out of ideas. To overcome this problem, I would do more research on the internet to gain insight and references. I also encountered two non-technical problems; they were blackouts and a noisy environment. The first non-technical problem was a blackout, causing the internet connection to shut down. To solve the problem, I connected my laptop to the hotspot mobile. The second problem was the noisy environment. To overcome this problem, I tried to focused more or wait for the machinery to stop.<br>
×
Penulis Utama
:
Timotius Alvin Dwiki Putra
Penulis Tambahan
:
-
NIM / NIP
:
V0121060
Tahun
:
2024
Judul
:
CREATING CONTENT WRITING FOR PRODUCT-PROMOTION AT MARGO GLASS GALLERY
