ABSTRACT

Nova Anggraeni, 2024. Creating Bilingual Advertisement Copywriting for Social Media at Kidos Digital Agency.

English Diploma Program, Vocational School, Universitas Sebelas Maret.

This report is written to describe my internship experience at Kidos Digital Agency. Kidos is an agency that offers services to help increase brand awareness and sales to be more structured. Kidos has successfully reached more than 200 managed products. From Kidos' achievements, I was convinced to choose it as an internship place that was relevant to my field of study. I started my internship on February 12, 2024, and finished on April 6, 2024. During my internship, I was assigned to draft copywriting to be uploaded on Kidos' Instagram account. When working on the copywriting, I used the AIDA Formula to make it easier for me to write copywriting with good persuasive sentences so that the audience is interested in the content. The AIDA formula contains steps that are carried out during the creation of copywriting sequentially. These steps start from the selection of an attractive headline called Attention, presenting relevant information called Interest, offering products or services that are presented persuasively called Desire, and providing sentences that make the audience take action called Action. During my internship, I was assigned to create copywriting with topics from Meta Ads and Google Ads. The difference between Meta Ads and Google Ads lies in the social media platform. Meta Ads comes from Facebook advertising and Google Ads comes from Google. Although the two platforms are different, their appeal to the audience is not much different depending on the needs of each audience. To advertise or promote products or services owned by companies, you can use Meta Ads or Google Ads because these platforms also have high audience usage. Of course, I had problems while working on the copywriting. Problems such as difficulty in finding creative ideas, creating effective sentences, and inconsistency. However, I managed to solve these problems by constantly asking questions when there were difficulties, reading theories, and others.

Keywords: internship, copywriting, marketing text, social media