PERANCANGAN CREATIVE COPYWRITING KONTEN “ALWAYS ON” PRODUK NUVO FAMILY DI BAROKA AGENCY
Penulis Utama
:
Herland Atarnaliz Mulyadhika
NIM / NIP
:
V0321027
×<p class="MsoNormal" align="center" xss=removed><b><span xss=removed>Abstrak</span></b><span xss=removed><o></o></span></p><p class="MsoNormal" xss=removed><span xss=removed> </span></p><p class="MsoNormal" xss=removed><span xss=removed>Perkembangan dunia periklanan telah meluas, dengan berbagai bentuk media masa menjadi perantara penting dalam menyampaikan informasi. Di era digital saat ini, media sosial menjadi saluran utama bagi berbagai usaha, dari skala kecil hingga perusahaan besar, untuk menjangkau khalayak mereka. Salah satu strategi yang efektif adalah memanfaatkan <i>creative</i> <i>copywriting</i>, seperti yang dilakukan oleh NUVO Family melalui Baroka Creative Agency di Instagram. Dengan menggabungkan kata-kata yang menarik dan visual yang kuat, iklan tersebut telah berhasil meningkatkan kesadaran masyarakat terhadap <i>brand</i> tersebut. Penting bagi kita untuk memahami bahwa <i>creative copywriting</i> bukan hanya sekadar rangkaian kata, melainkan juga merupakan seni untuk merangsang perhatian dan emosi pembaca, serta mendorong tindakan positif terhadap suatu produk atau <i>brand</i>. Melalui pemahaman ini, diharapkan khalayak umum dapat mengapresiasi peran penting <i>creative copywriting</i> dalam meningkatkan interaksi dan penjualan dalam pemasaran visual.<o></o></span></p><p class="MsoNormal" xss=removed><span xss=removed> </span></p><p class="MsoNormal" xss=removed><b><span xss=removed>Kata kunci :</span></b><span xss=removed> NUVO Family, Kesadaran, Agency, Periklanan<o></o></span></p><p class="MsoNormal" xss=removed><span xss=removed> </span></p><p class="MsoNormal" xss=removed><span xss=removed> </span></p><p class="MsoNormal" xss=removed><span xss=removed> </span></p><p class="MsoNormal" xss=removed><span xss=removed> </span></p><p class="MsoNormal" align="center" xss=removed><b><span xss=removed>Abstract<o></o></span></b></p><p class="MsoNormal" align="center" xss=removed><b><span xss=removed> </span></b></p><p class="MsoNormal" xss=removed><span xss=removed>The development of the world of advertising has expanded, with various forms of mass media becoming important intermediaries in conveying information. In today's digital era, social media has become the main channel for various businesses, from small to large, to reach their audiences. One effective strategy is to utilize creative copywriting, as is done by the NUVO Family through Baroka creative agency on Instagram. By combining catchy words and strong visuals, the advertisement has succeeded in increasing public awareness of the brand. It is important for us to understand that creative copywriting is not just a series of words but is also an art to stimulate readers' attention and emotions and encourage positive action towards a product or brand. Through this understanding, it is hoped that the general public can appreciate the important role of creative copywriting in increasing interaction and sales in visual marketing.<o></o></span></p><p class="MsoNormal" xss=removed><span xss=removed><br><b>Keywords:</b> NUVO Family, Awareness, Agency, Advertising<o></o></span></p>
×
Penulis Utama
:
Herland Atarnaliz Mulyadhika
Penulis Tambahan
:
-
NIM / NIP
:
V0321027
Tahun
:
2024
Judul
:
PERANCANGAN CREATIVE COPYWRITING KONTEN “ALWAYS ON” PRODUK NUVO FAMILY DI BAROKA AGENCY
