The Fusion of Global and Local: Representation of Glocalization in Webtoon Dedes

Penulis Utama : Rahina Khairunisa
NIM / NIP : B0320044
× <p>This study examines the glocalization of Indonesian folklore within <span xss=removed>global media through visual analysis of “Dedes” by Egestigi and “Ken Arok & </span><span xss=removed>Ken Dedes” by R.A. Kosasih. Using Qualitative Content Analysis (QCA) and </span><span xss=removed>semiotic interpretation, visuals that highlight cultural motifs are systematically </span><span xss=removed>coded to identify recurring themes of Hybrid Visual Styles, Cultural Symbols, </span><span xss=removed>and Global Storytelling Techniques. The analysis draws on Glocalization </span><span xss=removed>Theory, Postmodernism, Bhabha’s Third Space, and Hall’s Representation </span><span xss=removed>Theory to examine how local cultural elements merge with global genres </span><span xss=removed>Findings suggest that “Dedes” achieves a hybrid cultural expression that appeals </span><span xss=removed>to both Indonesian and international audiences, demonstrating how glocalization </span><span xss=removed>enables the preservation and transformation of local narratives in a globalized </span><span xss=removed>media landscape. This study contributes to Media and Cultural Studies by </span><span xss=removed>highlighting how Indonesian folklore can be adapted within global media, </span><span xss=removed>fostering intercultural engagement through hybridized forms.</span></p>