Healthy Food Dan Penerimaan Pesan Pada Followers Akun Instragam @MIXGREENS.ID
Penulis Utama
:
Rahajeng Kartika Wungu
NIM / NIP
:
D0219079
×<p>Since the outbreak of the COVID-19 pandemic, there has been a growing emphasis
on promoting healthy living through exercise and a balanced diet. Healthy food is
defined as food that provides the necessary nutrients for an individual's specific
needs, which can vary based on factors such as age, gender, physical activity, body
weight, and medical history. The culinary industry has responded to this trend by
offering a wider range of healthy food options. Additionally, the prevalence of
social media has led to a new culture of sharing pictures of food. Like sports and
other activities, the consumption of healthy food can influence others who observe
it, creating a trend. Mixgreens is responding to the growing demand for healthy
food by expanding its business as a health food store in Solo. The increasing trend
towards healthy eating motivated the author to investigate people's motivations for
consuming healthy food and their perceptions of it. This research examines how
Mixgreens' identity is constructed on the @mixgreens.id Instagram account using
Aristotle's rhetoric theory. The analysis focuses on three proofs of persuasion:
ethos, logos, and pathos (West & Turner, 2008). Additionally, the study investigates
the message reception of @mixgreens.id Instagram account followers based on
Stuart Hall's reception theory. The informants are grouped into dominant
hegemonic, negotiated, and oppositional positions (Hall, 2006). The study gathered
information from the owner, content creator, and seven followers using in-depth
interviews. The content analysed was a sample of the six content categories of the
@mixgreens.id Instagram account. Mixgreens positions itself as a healthy food
store that not only focuses on sales but also aims to shape the audience's mindset
that healthy food is practical and easy to obtain. However, the analysis suggests
that Mixgreens' identity construction is weaker due to incomplete elements and lack
of rhetorical evidence in some content categories. The followers predominantly
accept the content of the @mixgreens.id Instagram account from a dominant
hegemonic position. This research uncovered two differences or gaps: one between
followers and nutritionists in their definition of healthy food, and another between
nutritionists and healthy food producers in their approach to constructing healthy
food. </p>
×
Penulis Utama
:
Rahajeng Kartika Wungu
Penulis Tambahan
:
-
NIM / NIP
:
D0219079
Tahun
:
2024
Judul
:
Healthy Food Dan Penerimaan Pesan Pada Followers Akun Instragam @MIXGREENS.ID
Edisi
:
Imprint
:
Surakarta - Fak. ISIP - 2024
Program Studi
:
S-1 Ilmu Komunikasi
Kolasi
:
Sumber
:
Kata Kunci
:
Healthy food, Mixgreens, Stuart Hall's Reception Theory, Aristotle's Rhetoric Theory.
