CREATING COPYWRITING ARTICLES FOR MARGO GLASS GALLERYWEBSITE

Penulis Utama : Ghaitsu Zaira Shofa
NIM / NIP : V0121030
× <p>Ghaitsu Zaira Shofa (V0121030). 2024. Creating Copywriting Articles for Margo</p><p>Glass Gallery Website. English Diploma Program, Vocational School, Universitas</p><p>Sebelas Maret.</p><p>This internship report is based on an internship program at the Margo Glass Gallery</p><p>located at Tegalan RT 02/08, Dusun III, Waru, Kec. Baki, Sukoharjo Regency, Central</p><p>Java, starting Monday, January 29, 2024, to Monday, March 25, 2024. The internship at</p><p>the Margo Glass Gallery aims to create copywriting articles to promote gallery products.</p><p>My task during the internship was to create five product promotion articles. I used the</p><p>AIDA method in creating copywriting promotional articles, namely approaching</p><p>customers through Attention, Interest, Desire, and Action. To create copywriting</p><p>promotional articles with the application of the AIDA method, the process begins with</p><p>thorough research to select topics that are relevant and interesting to readers interested in</p><p>decorative glass, using optimized keywords provided by Margo Glass Gallery to improve</p><p>its search engine, adding product images, product descriptions, and creating Call-to-</p><p>Action buttons that make it easy for potential customers to find the gallery online and</p><p>make a purchase. Collaboration with Ms. Lisa ensures that each article supports the</p><p>gallery’s marketing strategy and SEO goals and remains consistent with the gallery’s</p><p>brand identity. I faced two issues during this internship program: 1) The challenge of</p><p>creating compelling blog articles that effectively promote Margo Glass Gallery’s</p><p>decorative mirrors, and 2) The difficulty of achieving desired reader engagement and</p><p>visibility in search engines despite thorough research and keyword integration. To</p><p>overcome the challenges of creating compelling blog articles to promote Margo Glass</p><p>Gallery’s decorative mirrors, I refined my research methodology, adjusted the article</p><p>topics, and increased the visual appeal by incorporating high-quality images of the</p><p>gallery’s decorative mirrors and my internship at Margo Glass Gallery improved my</p><p>writing, SEO, and teamwork skills by creating brand-focused blog content to enhance its</p><p>online presence.</p>