PERANCANGAN FOOD PHOTOGRAPHY SEBAGAI MEDIA PROMOSI “KEDAI KABUT UNS”
Penulis Utama
:
Sherina Rija Sriayu
NIM / NIP
:
V0322052
×<div><div xss=removed><span xss=removed>Bahasa Indonesia :</span></div><span xss=removed><div xss=removed><span xss=removed>“Kedai Kabut UNS” merupakan usaha kuliner yang menyajikan makanan khas Indonesia</span></div></span></div><div xss=removed><span xss=removed>dengan aneka sambal dan lalapan. Terletak di lingkungan kampus Universitas Sebelas
</span></div><div xss=removed><span xss=removed>Maret (UNS), kedai ini memiliki lokasi yang strategis dan potensi bisnis yang
</span></div><div xss=removed><span xss=removed>menjanjikan. Namun, berdasarkan observasi dan wawancara dengan pemilik, ditemukan
</span></div><div xss=removed><span xss=removed>bahwa visualisasi promosi kedai masih minim dan kurang menarik perhatian konsumen. </span></div><div xss=removed><span xss=removed>Perancangan tugas akhir ini bertujuan untuk menciptakan media promosi yang lebih
</span></div><div xss=removed><span xss=removed>efektif melalui pendekatan </span><span xss=removed>food photography. </span><span xss=removed>Strategi perancangan dilakukan melalui
</span></div><div xss=removed><span xss=removed>tahapan riset, analisis, perumusan konsep visual, pemotretan dan produksi media. Hasil
</span></div><div xss=removed><span xss=removed>perancangan berupa foto produk makanan yang diolah menjadi media promosi seperti
</span></div><div xss=removed><span xss=removed>buku menu, konten media sosial dan poster dinding. Perancangan ini diharapkan dapat
</span></div><div xss=removed><span xss=removed>meningkatkan daya tarik visual produk, memperkuat identitas kedai, serta membantu
</span></div><div xss=removed><span xss=removed>konsumen dalam memilih menu secara lebih cepat dan menyenangkan. Visualisasi yang
</span></div><div xss=removed><span xss=removed>menarik juga diharapkan mampu membangun kepercayaan konsumen dan meningkatkan
</span></div><div><div xss=removed><span xss=removed>potensi penjualan.</span></div><div xss=removed><font color="#000000" face="Times New Roman"><span xss=removed><br></span></font></div><font color="#000000" face="Times New Roman"><div xss=removed><span xss=removed>Bahasa Inggris :</span></div></font><div xss=removed><span xss=removed>“Kedai Kabut UNS” is a culinary business offering traditional Indonesian food with
</span></div><div xss=removed><span xss=removed>various sambal (chili sauces) and fresh side dishes. Located near Universitas Sebelas
</span></div><div xss=removed><span xss=removed>Maret (UNS), the business holds a strategic position and promising potential. However, </span></div><div xss=removed><span xss=removed>based on interviews and field observations, the business lacks compelling visual
</span></div><div xss=removed><span xss=removed>promotion that can attract consumer attention. This final project aims to design more
</span></div><div xss=removed><span xss=removed>effective promotional media through the approach of food photography. The design
</span></div><div xss=removed><span xss=removed>process involves research, analysis, concept development, food photography sessions, and
</span></div><div xss=removed><span xss=removed>media production. The final outputs include food photography used in promotional
</span></div><div xss=removed><span xss=removed>materials such as printed menus, social media content, and wall posters. This visual
</span></div><div xss=removed><span xss=removed>design aims to enhance the product's visual appeal, strengthen the brand identity of the
</span></div><div xss=removed><span xss=removed>business, and assist consumers in choosing menu items more quickly and pleasantly. </span></div><div xss=removed><span xss=removed>Attractive visual presentation is also expected to build customer trust and increase sales
</span></div><div xss=removed><span xss=removed>potential.</span></div></div>
×
Penulis Utama
:
Sherina Rija Sriayu
Penulis Tambahan
:
-
NIM / NIP
:
V0322052
Tahun
:
2025
Judul
:
PERANCANGAN FOOD PHOTOGRAPHY SEBAGAI MEDIA PROMOSI “KEDAI KABUT UNS”
Edisi
:
Imprint
:
Kota Surakarta - Sekolah Vokasi - 2025
Program Studi
:
D-3 Desain Komunikasi Visual
Kolasi
:
Sumber
:
Kata Kunci
:
Bahasa Indonesia : food photography, kedai makan, media promosi, UMKM, visual produk. Bahasa Inggris : food business, food photography, promotional media, UMKM, visualproduct
