Creating and Translating a Promotional Article Entitled New Zealand: A Hidden Paradise for Tourists at Whatravel
Penulis Utama
:
Nadia Rasti Rahmaputri
NIM / NIP
:
V0122033
×<p class="MsoNormal" xss=removed><b><span lang="id" xss=removed>Nadia
Rasti Rahmaputri, 2025. <u>Creating and Translating a Promotional Article
Entitled New Zealand: A Hidden Paradise for Tourists at Whatravel</u></span></b><span lang="id" xss=removed>. English
Diploma Program, Vocational School, Universitas Sebelas Maret of Surakarta.<o></o></span></p><p class="MsoNormal" xss=removed><span lang="id" xss=removed> </span></p><p class="MsoNormal" xss=removed><span lang="id" xss=removed>This internship
report presents the implementation of the Student Internship Course (KMM),
which was conducted online at Whatravel, Jakarta, from February 3 to March 28,
2025. The objective of my internship was to gain real-world work experience at
Whatravel, especially in the fields of copywriting and translation, while
applying English skills in a professional environment. It also offered insights
into the dynamics of working in a start-up company in travel. My main
activities included writing and translating promotional articles for
destinations in eight countries, such as Japan, New Zealand, and Africa. The
copywriting aimed to attract the target audience by using strategies from Belch
& Belch (2021), including storytelling, emotional appeal, and call-to-action
techniques. Therefore, translating into Indonesian aimed to make it easier for
the Indonesian target audience to understand the content, using translation
techniques by Molina and Albir (2002), such as amplification and borrowing. The
challenges were doing the tasks of how to write interesting copywriting in
articles and translating unfamiliar terms. I used some tools to help with the
tasks, for example, Grammarly, Google, DeepL, and AI (Artificial Intelligence).
My additional tasks involved editing the company's profile, namely editing
sentences to make them readable and translating them into Indonesian, and also
making a storyline destination for Instagram reels. This internship improved my
skills in writing, translation, communication, and problem-solving. It also
highlighted that copywriting and translation need to be critical and creative
in conveying the message effectively, which includes how to write well for the
target audience and how to translate for easy understanding.</span></p>
×
Penulis Utama
:
Nadia Rasti Rahmaputri
Penulis Tambahan
:
-
NIM / NIP
:
V0122033
Tahun
:
2025
Judul
:
Creating and Translating a Promotional Article Entitled New Zealand: A Hidden Paradise for Tourists at Whatravel
