Translation Analysis of Politeness Strategies in Directive Speech Acts in TV Series: Young Sheldon

Widad, Winona Paras

× Translating politeness strategies is challenging for translators as they need to maintain the level of politeness from the source language to the target language. These challenges arise from cultural differences in politeness norms. Responding to this issue, this research focuses on the translation of directive speech act utterances containing politeness strategies performed by George and Mary Cooper in the TV series Young Sheldon. The study aims to identify the types of politeness strategies used, to analyze how the directive speech act utterances containing politeness strategies in the Young Sheldon TV series translated, and to assess the translation quality of directive speech act utterances containing politeness strategies. To achieve these objectives, a qualitative descriptive method is employed to gain in-depth insight into the data. Brown and Levinson’s (1987) politeness theory is used to categorize the types of politeness strategies, while their social variables: Power (P), Distance (D), and Ranking of imposition (R) is served to contextualize the shifts and their impact on the level of politeness in translation. Furthermore, Nababan et al.’s (2012) model is applied to assess the translation quality in terms of accuracy, acceptability, and readability. <o></o>The findings reveal five types of politeness strategies in the source text: bald on record, positive politeness, negative politeness, off record, and a combination of positive and negative politeness. Both George and Mary predominantly use bald on record strategies. In the translation, shifts frequently occur, for instance, George’s negative and positive politeness strategies are often translated into bald on record. Mary’s off record strategies also tend to shift toward more direct expressions in the target text. Despite these shifts, the majority of translations are considered accurate and acceptable. These changes, however, slightly influence how characters are portrayed and how their relationships are perceived in the Indonesian version. <o></o>In conclusion, this study finds that while the politeness strategies utterances are mostly conveyed effectively, the translation process sometimes alters the original communication style and intent. The limitation of this research is that it did not consider audiovisual elements, such as tone, facial expressions, or gestures which are essential components of audiovisual translation and can affect the interpretation of politeness. Despite these limitations, this study contributes to a better understanding of how politeness strategies function across languages and highlights the importance of cultural sensitivity in translation. It is expected to provide useful insights for translation practitioners in handling pragmatic elements such as politeness more carefully.

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Penulis Utama	:	Winona Paras Widad
Penulis Tambahan	:	-
NIM / NIP	:	B0321082
Tahun	:	2025
Judul	:	Translation Analysis of Politeness Strategies in Directive Speech Acts in TV Series: Young Sheldon
Edisi	:
Imprint	:	Surakarta - Fak. Ilmu Budaya - 2025
Program Studi	:	S-1 Sastra Inggris
Kolasi	:
Sumber	:
Kata Kunci	:	Politeness Strategies, Directive Speech Acts, Translation Quality, TV Series
Jenis Dokumen	:	Skripsi
ISSN	:
ISBN	:
Link DOI / Jurnal	:	-
Status	:	Public
Pembimbing	:	1. Dr. Ida Kusuma Dewi, S.S., M.A.
Penguji	:	1. Dr. Ida Kusuma Dewi, S.S., M.A.
Catatan Umum	:
Fakultas	:	Fak. Ilmu Budaya

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