This study aims to describe and analyze the sales strategy approach of PT Mikrobisnis Digital Sejahtera (INAmikro) in offering digitalization programs to Micro, Small, and Medium Enterprises (MSMEs) in Solo. The delay in digital technology adoption among Indonesian MSMEs has become a crucial issue, where only about 13% of MSMEs have utilized digital technology optimally. INAmikro, as a digital solution provider, plays an important role in promoting MSME digitalization through various strategic approaches implemented by its sales team. This study employs a qualitative approach with descriptive methods, conducted through in-depth interviews with three MSME actors in Solo who have directly experienced INAmikro's digitalization program approach. The research findings indicate that INAmikro implements a personal selling approach that is adapted to the specific characteristics and needs of MSMEs. This approach includes direct and personal communication, easily understandable educational methods, and trust-building techniques through continuous mentoring. The approach process begins with building MSME awareness of the importance of digitalization, fostering interest through concrete benefit explanations, and encouraging program adoption by providing solutions tailored to each MSME's conditions. Despite the well-adapted approaches implemented, several challenges such as variations in digital literacy levels, perceptions of being "sufficient" with conventional methods, and MSME budget limitations still influence the approach process. This research contributes to filling the literature gap by focusing on sales strategy approaches as a key factor in the MSME digitalization process.