Analisis faktor-faktor yang mempengaruhi pembelian pulsa mahasiswa Universitas Sebelas Maret Surakarta

Penulis Utama : Ambar Sulistiyowati
NIM / NIP : F1207534
× ABSTRACT Main key to influence will purchasing by creating image or image celuler store, representing key to live on a celuler store on a long term. To reach the the purpose, require to be measured and identified influence from location, variance product, price, sales promotion and advertisement, shop personal, and also service to purchasing of consumer. This research represen research examination of hypothesis with survey method. Population in this research is University Student Eleven March Surakarta from three faculty that is Economics, Law And Technique. Sampel which siambil is 100 responder by using sampling technique of[is non sampling probability with sampling convenience method and used analyzer for the examination of hypothesis in this research use doubled linear regresi by using SPSS aid 11,5 window for. Pursuant to result of analysis, this research conclude 1) that each factors influencing purchasing pulsa consumer which consist of location, keragaman product, price, promotion and advertisement, shop personal and service have an effect on to purchasing consumer 2) factors influencing purchasing pulsa at consumer which consist of location, keragaman product, price, promotion and advertisement, shop personal and service by together have an effect on positive to purchasing consumer.
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Penulis Utama : Ambar Sulistiyowati
Penulis Tambahan : -
NIM / NIP : F1207534
Tahun : 2010
Judul : Analisis faktor-faktor yang mempengaruhi pembelian pulsa mahasiswa Universitas Sebelas Maret Surakarta
Edisi :
Imprint : Surakarta - F. Ekonomi - 2010
Program Studi : S-1 Manajemen Non Reguler
Kolasi :
Sumber : UNS-F. Ekonomi Jur. Manajemen-F.1207534-2010
Kata Kunci :
Jenis Dokumen : Skripsi
ISSN :
ISBN :
Link DOI / Jurnal : -
Status : Public
Pembimbing : 1. Drs. Lilik Dwi Sunardianto, SU
Penguji :
Catatan Umum : 3844/2010
Fakultas : Fak. Ekonomi dan Bisnis
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