Jurang Jero Natural Tourism Site, located within the Mount Merapi
National Park area, offers stunning views of Mount Merapi, diverse
flora and fauna, as well as distinctive canyon landscapes and lahar
trails. This destination appeals to visitors who enjoy adventure and
outdoor activities. This study aims to measure visitor satisfaction using
a quantitative method, employing a 5-point Likert scale questionnaire
administered to 100 respondents. The data were analyzed using
multiple linear regression at a 5% significance level. Jurang Jero
features main attractions such as a camping ground, off-road jeep
tours, and downhill trails, along with supporting attractions like
glamping, airsoft gun, trail biking, and outbound activities. Visitor
responses to these attractions were generally positive, with a
satisfaction level of 77.1%. However, the available facilities including
gazebos, toilets, food stalls, and places of worship received a
satisfaction score of only 56.2%, categorized as moderate.
Accessibility was the aspect with the lowest satisfaction rating at
45.7%, also falling into the moderate category. Meanwhile, staff and
management services received a satisfaction rating of 74.6%,
indicating that this aspect was fairly satisfying to visitors. Overall, the
visitor satisfaction level reached 80.3%, showing that the majority of
visitors felt satisfied with their experience. Regression analysis
showed that the variables of attractions, facilities, accessibility, and
services jointly had a significant effect on visitor satisfaction, with a
coefficient of determination (R²) of 0.54. This means that these four
variables contributed 54% to visitor satisfaction, while the remaining
46% was influenced by other factors outside the scope of this study