Penulis Utama : Latifah Ambarwati
Penulis Tambahan : -
NIM / NIP :
Tahun : 2005
Judul : The promotion strategy at PT Talaindo Interior Yogyakarta
Edisi :
Imprint : Surakarta - FSSR - 2005
Kolasi : ix, 27 hal.: ilus., tab.; 4 inc
Sumber : UNS-FSSR NIM. C9302040
Subyek : IKLAN-STRATEGI
Jenis Dokumen : Laporan Tugas Akhir (D III)
ISSN :
ISBN :
Abstrak :

2005. PT. Talaindo Interior is o ne of the furniture companies in Yogyakarta. It sells the products abroad. The company is well known as the wooden furniture, living room and dining room accessories producer.

The following descriptive qualitative report focuses promotion strategy done at the company. The writer collected data from observation, interview and library study. The observation was done in the Marketing Department, especially in Promotion Division. The interview was conducted to the staff working in Promotion Division. The literature study was focused o n learning the documents which discuss about marketing and promotion.

Result from the analysis demonstrates that Marketing Department at the company is separated in two divisions, they are Promotion Division and Research and Development Division. In Promotion Division, PT. Talaindo Interior uses the Integrated Marketing Communications (IMC) method to succeed the promotion programs. The method functions as the guide to create the integrated promotion instruments. The company joins the International furniture trade show twice a year. Besides the trade show, the promotion program is also completed with the internet advertising. The two kinds of its promotions instruments create the mutual combination to sell the products of PT. Talaindo Interior Yogyakarta abroad.

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Fakultas : Fak. Sastra dan Seni Rupa