Artikel Jurnal UNS (80)
Artikel Populer (16)
Artikel Prosiding (137)
Buku Ajar (8)
Laporan Penelitian Dosen (56)
Laporan Tugas Akhir (D III) (12844)
Laporan Tugas Akhir (D IV) (736)
Pengukuhan Guru Besar (67)
Proposal Skripsi (11)
The marketing strategy of Malaysia Airlines-general sales agent (Mas-GSA Jogja)
|Penulis Utama||:||Diyah Wiwid Anandari|
|NIM / NIP||:|
|Judul||:||The marketing strategy of Malaysia Airlines-general sales agent (Mas-GSA Jogja)|
|Imprint||:||Surakarta - FSSR - 2005|
|Kolasi||:||ix, 33 hal.: ilus., lamp.; 4 inc|
|Sumber||:||UNS-FSSR NIM. C9302093|
|Jenis Dokumen||:||Laporan Tugas Akhir (D III)|
2005. This report is descriptive and qualitative. The writer collected the data, analysed them and finally drew a conclusion. This report is based o n the result of the job training done in MAS – GSA JOGJA from 10th January 2005 to 4th February 2005. MAS – GSA JOGJA was chosen because it is the first international airline company in Indonesia.
This final project examined the marketing strategy of Malaysia Airlines – General Sales Agent (MAS – GSA JOGJA) in maintaining market and increasing its service. MAS – GSA has a single – target – market strategy because its scope is limited to the city having branch office of Malaysia Airlines. Basically, MAS – GSA JOGJA has 2 types marketing: common and main marketing. Common marketing is a marketing that is usually owned by other airlines by analysing its location, service and promotion, with regard to main marketing strategy, MAS does action plan.
Based o n the description above, it is suggested that MAS – GSA JOGJA expand the marketing of their product and service using some media such as newspaper and television for consumers.
Harus menjadi member dan login terlebih dahulu untuk bisa download.
|Fakultas||:||Fak. Sastra dan Seni Rupa|