Penulis Utama : Diyah Wiwid Anandari
Penulis Tambahan : -
NIM / NIP :
Tahun : 2005
Judul : The marketing strategy of Malaysia Airlines-general sales agent (Mas-GSA Jogja)
Edisi :
Imprint : Surakarta - FSSR - 2005
Kolasi : ix, 33 hal.: ilus., lamp.; 4 inc
Sumber : UNS-FSSR NIM. C9302093
Subyek : TRANSPORTASI UDARA
Jenis Dokumen : Laporan Tugas Akhir (D III)
ISSN :
ISBN :
Abstrak :

2005. This report is descriptive and qualitative. The writer collected the data, analysed them and finally drew a conclusion. This report is based o n the result of the job training done in MAS – GSA JOGJA from 10th January 2005 to 4th February 2005. MAS – GSA JOGJA was chosen because it is the first international airline company in Indonesia.

This final project examined the marketing strategy of Malaysia Airlines – General Sales Agent (MAS – GSA JOGJA) in maintaining market and increasing its service. MAS – GSA has a single – target – market strategy because its scope is limited to the city having branch office of Malaysia Airlines. Basically, MAS – GSA JOGJA has 2 types marketing: common and main marketing. Common marketing is a marketing that is usually owned by other airlines by analysing its location, service and promotion, with regard to main marketing strategy, MAS does action plan.

Based o n the description above, it is suggested that MAS – GSA JOGJA expand the marketing of their product and service using some media such as newspaper and television for consumers.

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abstrak.pdf
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Fakultas : Fak. Sastra dan Seni Rupa