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The marketing strategy of Malaysia Airlines-general sales agent (Mas-GSA Jogja)
|Penulis Utama||:||Diyah Wiwid Anandari|
|NIM / NIP||:|
|Judul||:||The marketing strategy of Malaysia Airlines-general sales agent (Mas-GSA Jogja)|
|Imprint||:||Surakarta - FSSR - 2005|
|Kolasi||:||ix, 33 hal.: ilus., lamp.; 4 inc|
|Sumber||:||UNS-FSSR NIM. C9302093|
|Jenis Dokumen||:||Laporan Tugas Akhir (D III)|
2005. This report is descriptive and qualitative. The writer collected the data, analysed them and finally drew a conclusion. This report is based o n the result of the job training done in MAS – GSA JOGJA from 10th January 2005 to 4th February 2005. MAS – GSA JOGJA was chosen because it is the first international airline company in Indonesia.
This final project examined the marketing strategy of Malaysia Airlines – General Sales Agent (MAS – GSA JOGJA) in maintaining market and increasing its service. MAS – GSA has a single – target – market strategy because its scope is limited to the city having branch office of Malaysia Airlines. Basically, MAS – GSA JOGJA has 2 types marketing: common and main marketing. Common marketing is a marketing that is usually owned by other airlines by analysing its location, service and promotion, with regard to main marketing strategy, MAS does action plan.
Based o n the description above, it is suggested that MAS – GSA JOGJA expand the marketing of their product and service using some media such as newspaper and television for consumers.
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|Fakultas||:||Fak. Sastra dan Seni Rupa|