Evaluasi sistem penjualan pada PT. Ramayana Motor Sukoharjo

Puspitasari, Christina Dian Dwi

× ABSTRACT Sale form the process of transfer of goods and service of between seller with the buyer. Sale conducted efficiently and effective very needed in the effort reaching the condition of company expanding. Sale also represent one part of promotion and promotion is one shares of darim of marketing program as a whole. Selling is sciences and artistic to influence the person done by a seller to invi te the others so that disposed to buy the goods or service which on the market. The target of public in sale is to reach the certain sale volume, getting certain profit, and support the company growth. Purpose which will be reached in this research is to know the level sale between cash sale, credit, and leasing. Method of the data collecting is interview with the related party. This research is expected can give the idea contribution to company in determining best policy to all cutomer in doing its sale, and to writer can be useful as medium to apply the science obtained during a period of study and also fulfill the conditions perform graduate school. The problem which will be searched its answer in this research is level of percentage of sale at PT. Ramayana Motor Sukoharjo is good sale in cash, credit, and also leasing. This method is analyse the level sale of each sale type totally is inclusion of during year 2009 multiplied 100% and unit comparison sold from each sale type totally is unit sold during year 2009 multiplied [by] 100%. In one period consisted of 12 month. Omzet from cash sale of during year 2009 is Rp. 7.068.000.000,00, from credit sales is Rp. 5.082.036.000,00 and from sale of leasing is Rp. 2.420.505.000,00. Income of total of during year 2009 is Rp. 14.570.541.000,00, from the data known the biggest inclusion percentage of PT. Ramayana Motor Sukoharjo year 2009 is from cash sale is 48% compared to with the credit sales is 35% and sale leasing is 17%. Seen from unit sold of during year 2009, from cash sale can be sold is 452 unit, credit sales sold is 521 unit and sale leasing sold is 639 unit. Total of unit sold of during year 2009 is 1.612 unit. Seen from unit sold a biggest percentage is sale leasing is 40% compared to credit sales is 32% and cash sale is 28%. From the data analysis above suggestion able to be passed to PT. Ramayana Motor Sukoharjo for example needing the existence of the make-up of cash sale of credit and leasing. Receivable minimization of effort so that inclusion PT. Ramayana Motor Sukoharjo earn more maximal. From other side that the make-up of incentive to sales-sales company also require to be improved them to more zealing for to work and solidarity between employees humanity require to be taken care of better. Keyword: Cash Sale, Credit Sales, Sale Leasing, Level of Inclusion and Sold Level Unit

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Penulis Utama	:	Christina Dian Dwi Puspitasari
Penulis Tambahan	:	-
NIM / NIP	:	F3207032
Tahun	:	2010
Judul	:	Evaluasi sistem penjualan pada PT. Ramayana Motor Sukoharjo
Edisi	:
Imprint	:	Surakarta - F. Ekonomi - 2010
Program Studi	:	D-3 Manajemen Pemasaran
Kolasi	:
Sumber	:	UNS-F. Ekonomi Prog. Studi Diploma III Manajemen Pemasaran-F.3207032-2010
Kata Kunci	:
Jenis Dokumen	:	Laporan Tugas Akhir (D III)
ISSN	:
ISBN	:
Link DOI / Jurnal	:	-
Status	:	Public
Pembimbing	:	1. Drs. Moh. Amien Gunadi, MP
Penguji	:
Catatan Umum	:	3118/2010
Fakultas	:	Fak. Ekonomi dan Bisnis

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