Analisis Pengaruh Customer Orientation  Dan Interfunctional Coordination  Terhadap Salesperson Customer Orientation (Studi pada PT. Telekomunikasi Indonesia, Tbk Cabang Solo)

Jatmiko, Taufan Dwi

× ABSTRACT The purpose of this research to investigate influence of 2 dimension of market orientation toward salesperson customer orientation. This research combine 2 concept of market orientation. First, market orientation as a culture : customer orientation, interfunctional coordination. Second, market orientation as a conduct : intelligence generation, intelligence dissemination, intelligence responsiveness. Those 2 concept related to salesperson customer orientation which implementation on individual level of market orientation. This research represent causal research with survey method. The target population is employee of PT. Telekomunikasi Indonesia, Tbk in Solo which have ever relate with consumer or have a duty in marketing division. Amount taken by counted 142 respondents which have ever relate with consumer. Using structural model analysis ( SEM ), the result can be concluded that any relationship in the research model are statistically significant. Key words: Customer Orientation, Interfunctional Coordination, Intelligence Generation, Intelligence Dissemination, Intelligence Responsiveness, Salesperson Customer Orientation.

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Penulis Utama	:	Taufan Dwi Jatmiko
Penulis Tambahan	:	-
NIM / NIP	:	F0207118
Tahun	:	2011
Judul	:	Analisis Pengaruh Customer Orientation Dan Interfunctional Coordination Terhadap Salesperson Customer Orientation (Studi pada PT. Telekomunikasi Indonesia, Tbk Cabang Solo)
Edisi	:
Imprint	:	Surakarta - F.Ekonomi - 2011
Program Studi	:	S-1 Manajemen
Kolasi	:
Sumber	:	UNS-F.Ekonomi Jur Manajemen-F.0207118-2011
Kata Kunci	:
Jenis Dokumen	:	Skripsi
ISSN	:
ISBN	:
Link DOI / Jurnal	:	-
Status	:	Public
Pembimbing	:	1. Dra. Sri Suwarsi, MM.
Penguji	:
Catatan Umum	:
Fakultas	:	Fak. Ekonomi dan Bisnis

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