Consumer Attitudes Toward Counterfeit Product

Penulis Utama : Adhi Rohman Tri Widagdo
NIM / NIP : F0207026
× The objective of this research is to examine the relationship between price quality inference, perceived risk, personal gratification, integrity, subjective norm, and status consumption as atecendents of consumer attitudes. This research also examine the relationship between consumer attitudes and behavioral intention. The survey toward 200 samples were conducted in Surakarta by using a purposive sampling method. The constructs in the model were measured using five point likert scale, adapted from some previous research (Matos et.al, 2007; Phau and Teah 2009). Structural Equation Modelling (SEM) technique was used to test the data and hypotheses. The result shows that integrity, subjective norm, and status consumption has significant relationship with consumer attitudes, but in the relationship between price quality inference, perceived risk, and personal gratification has not significant with consumer attitudes. The result also shows that consumer attitudes has significant relationship with behavioral intention. The findings are limited to consumers in Surakarta, which cannot be generalized across the whole of other international markets. Further, only counterfeit Polo backpack are considered as object. Other cultural contexts and product categories should be investigated in the future. The research provides an understanding of Indonesian consumers attitudes towards counterfeit Polo backpack. The research findings can be used to formulate strategies for academia, practitioners and, more importantly, policy makers to against counterfeiting activities. The majority of previous studies focused on counterfeiting and piracy of music and other optical media, whereas this paper focused exclusively on counterfeit Polo backpack.
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Penulis Utama : Adhi Rohman Tri Widagdo
Penulis Tambahan : -
NIM / NIP : F0207026
Tahun : 2011
Judul : Consumer Attitudes Toward Counterfeit Product
Edisi :
Imprint : Surakarta - F.Ekonomi - 2011
Program Studi : S-1 Manajemen
Kolasi :
Sumber : UNS-F.Ekonomi-Jur Manajemen-F.0207026-2011
Kata Kunci :
Jenis Dokumen : Skripsi
ISSN :
ISBN :
Link DOI / Jurnal : -
Status : Public
Pembimbing : 1. Dr. Budhi Haryanto, MM,
Penguji :
Catatan Umum :
Fakultas : Fak. Ekonomi dan Bisnis
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