Perancangan Branding Dan Promosi Hotel Anugerah Palace
Penulis Utama
:
Farah Nur Rahmawati
NIM / NIP
:
C0707021
×2011. This Final Project Introduction titled Branding and Promotion Design Hotel Anugerah Palace. Branding is the unity of building a name, term, sign, symbol design, or combination thereof that identifies a product/services and differentiates from other competitors by integrity. Branding and promotion are needed, to build a company that is strong, stable, sturdy and can last a long time. Branding has been widely performed and applied by many parties in some segments of national industry and it is certainly a positive effect as well as the expected benefits. Hotel Anugerah Palace was originally a hotel that has a change of management structure and the restoration of the old hotel. The existence and the name of Hotel Anugerah Palace were not remained by Solo people and also the outsiders. Therefore it is necessary to design the branding and promotion to increase awareness of the hotel and also forms a strong brand of hotel, which previously has not been well explored. In the design, Hotel Anugerah Palace is positioned as a business hotel with modern minimalist concept of the hotel. With employees and business as the target audience, in designing the message that will be instilled in the minds of potential consumers is that the hotel is also convenient to stay and do business. From that communication messages, then designed the creative and exciting visual forms applied to the promotional material. The media campaign, used above the line & below the line media campaigns same as generally, but in some its applications, will be created 1 Mahasiswa jurusan Desain komunikasi visual Dengan NIM C0707021 2 Dosen Pembimbing I 3 Dosen Pembimbing II designs with creative and unique concept, different with generally that will increase the awareness and image in the eyes of the public society.
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Penulis Utama
:
Farah Nur Rahmawati
Penulis Tambahan
:
-
NIM / NIP
:
C0707021
Tahun
:
2011
Judul
:
Perancangan Branding Dan Promosi Hotel Anugerah Palace
Edisi
:
Imprint
:
Surakarta - FSSR - 2011
Program Studi
:
S-1 Desain Komunikasi Visual
Kolasi
:
Sumber
:
UNS-FSSR Jur. Desain Komunikasi Visual-C.0707021-2011
