Penulis Utama : Valensianny
NIM / NIP : C9308067
× This Final Project Report is written based on the job training done at Novotel and Ibis Solo within three and a half months in Marketing and Sales Department. The data of this report were gained by doing interview and observation in Novotel and Ibis Solo. The writer did some jobs along with the Public Relations Officer of Novotel and Ibis Solo by helping her like making media coverage for these hotels and hotel competitors, attending events, going to meet journalists (accompanied by Public Relations Officer), etc. The aims of the present study are to evaluate communication channels, especially literature in Novotel and Ibis Solo based on the existing condition and to propose improvement in the existing communication channels (literature) in these hotels. Literature as one of communication channels is less effective because even though the use of newsletter and A-Club Loyalty Card brochure has achieved its purpose, but MICE Packages brochure have not achieved the target yet. Thus, the writer proposes improvement to make the use of literature more effective. The proposals are MICE Packages brochure should be handled by Public Relations Officer and Sales Marketing and there is a professional team of design graphics. The expectation is literature (newsletter and brochures) are more colorful and become effective media to increase the reservation of hotels’ products. Hopefully, this final project report can be a reference for the Public Relations Officer of Novotel and Ibis Solo to have official job descriptions, to make literature as effective media, and to use and benefit the existing communication channels more effectively.
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Penulis Utama : Valensianny
Penulis Tambahan : -
NIM / NIP : C9308067
Tahun : 2011
Judul : Communication channels in Novotel and Ibis Solo
Edisi :
Imprint : Surakarta - F.SSR - 2011
Program Studi : D-3 Sastra Inggris
Kolasi :
Sumber : UNS-F.SSR Jur Bahasa Inggris-C.9308067-2011
Kata Kunci :
Jenis Dokumen : Skripsi
ISSN :
ISBN :
Link DOI / Jurnal : -
Status : Public
Pembimbing : 1. Bayu Budiharjo, S.S., M.Hum
Penguji :
Catatan Umum :
Fakultas : Fak. Sastra dan Seni Rupa
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