×This project report is composed based on my job training experience done
in Mandiri Tour and Travel for two months.
The writer has learned and observed about the management of Mandiri
Tour and Travel. Mandiri Tour and Travel provides products and services. It has
two kinds of product and service including tourism product and non tourism
product. Tourism product contained ticketing services, tour package, and hotel
voucher services. While non tourism product consisted of travel document
services and other services including car rental, tourism consultant, and Payment
of electricity bill, telephone, internet, and hand phone balance.
The writer also attempts to do another examination about the performance
of Mandiri Tour and Travel by identifying the strengths, weaknesses,
opportunities, and threats or also known as SWOT Analysis. Based on the
analysis, the agency has (1) four strengths including the agency has strategic
location, a lot of services, excellent in giving service to the customer, and many
official partners, (2) four weaknesses including the agency has only two staffs,
small space, inadequate facilities, and does not have marketing division, (3) two
opportunities including the agency can be a reseller agency and very popular in
University of Muhammadiyah Surakarta, (4) and three threats including People
might tend to find the agency with many facilities and human resources, Mandiri
Tour and Travel will have seasonal customer, and Disturbing beggar leads to
inconvenience of the customer. The overall performance of Mandiri Tour and
Travel is quite good but there is some aspect that the agency should pay more
attention.
Hopefully, this final project can be a reference for Mandiri Tour and
Travel to improve their management.
×
Penulis Utama
:
Zulfikar Galih Kurniawan
Penulis Tambahan
:
-
NIM / NIP
:
C9308075
Tahun
:
2012
Judul
:
The SWOT Analysis of Mandiri Tour and Travel
Edisi
:
Imprint
:
Surakarta - FSSR - 2012
Program Studi
:
D-3 Sastra Inggris
Kolasi
:
Sumber
:
UNS-FSSR Prog. D III Bahasa Inggris-C. 9308075-2012
Kata Kunci
:
Jenis Dokumen
:
Laporan Tugas Akhir (D III)
ISSN
:
ISBN
:
Link DOI / Jurnal
:
-
Status
:
Public
Pembimbing
:
1. Ardianna Nuraeni, S.S, M.Hum
Penguji
:
Catatan Umum
:
Fakultas
:
Fak. Sastra dan Seni Rupa
×
File
:
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