Pengaruh Word Of Mouth (Wom) Dan Persepsi Kualitas Terhadap Keputusan Pembelian Produk (Studi Kasus: Konsumen Beras Organik “Padi Mulya” Di Sragen)
Penulis Utama
:
Yurike Kusumastuti
NIM / NIP
:
H0808165
×The objectives of this research were: (1) to study process the happening of marketing
communications by Word of Mouth at “Padi Mulya” organic rice, (2) to study consumer
perceptions of “Padi Mulya” organic rice quality, and (3) to analyze marketing
communications influence by Word of Mouth and perceived quality at “Padi Mulya” organic
rice purchasing decision in Sragen. This research was used primary data and secondary data.
Primary data obtained from result of interview by using questioner. Secondary data obtained
from various source of publication. This research was used descriptive method. Result of
research indicates that Word of Mouth variable and perceived quality variable having an
effect to purchasing decision. Perceived quality variable had a stronger influence than Word
of Mouth variable. Variation of purchasing decision were explained by Word of Mouth and
perceived quality in the amount of 39,3% while the remaining were explained by other
variables outside the model.
×
Penulis Utama
:
Yurike Kusumastuti
Penulis Tambahan
:
-
NIM / NIP
:
H0808165
Tahun
:
2013
Judul
:
Pengaruh Word Of Mouth (Wom) Dan Persepsi Kualitas Terhadap Keputusan Pembelian Produk (Studi Kasus: Konsumen Beras Organik “Padi Mulya” Di Sragen)
Edisi
:
Imprint
:
Surakarta - F. Pertanian - 2013
Program Studi
:
S-1 Agribisnis
Kolasi
:
Sumber
:
UNS-F. Pertanian Jur. Agribisnis-H 0808165-2013
Kata Kunci
:
Jenis Dokumen
:
Skripsi
ISSN
:
ISBN
:
Link DOI / Jurnal
:
-
Status
:
Public
Pembimbing
:
1. Prof. Dr. Ir. Endang Siti Rahayu, MS.
Penguji
:
Catatan Umum
:
Fakultas
:
Fak. Pertanian
×
File
:
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