Kegiatan komunikasi pemasaran sosial perpustakaan umum kabupaten Sukoharjo (studi dekriptif kualitatif kegiatan komunikasi pemasaran sosial perpustakaan daerah kabupaten Sukoharjo dalam meningkatkan kunjungan masyarakat kabupaten Sukoharjo tahun 2008 – 20
Penulis Utama
:
Margaretha Kurniasari
NIM / NIP
:
D1209054
×Library is one of non-profit organizations, not looking form profit,
but the objective of library itself is to cater the visitors, in both product and
service. In order to achieve the objective well, the library should make
promotion in order that the library visitors or potential library visitors can
utilize infrastructure and facility the library has as well as possible.
Just like the Public Library of Sukoharjo Regency, the existence of
which is intended to meet the information need for society, through the
existing facility, the Public Library of Sukoharjo Regency becomes a means
of learning for all levels of society existing in Sukoharjo Regency.
This research aims to find out the social marketing communication
activity of Sukoharjo Regency’s Public Library in improving the Sukoharjo
people’s visitation and to find out the obstacles faced in implementing the
marketing communication in Sukoharjo Regency’s Public Library.
This research was a descriptive qualitative research taken place in
Library, Archive and Documentation Office of Sukoharjo Regency. The
sample was taken using Purposive Sampling technique. Techniques of
collecting data used were interview, observation as well as library study. In
this research, the data validity was obtained using source triangulation.
Technique of analyzing data used was an interactive model of analysis
encompassing 4 stages: data collecting, data reduction, data display and
conclusion drawing.
Based on the result of research, it could be concluded that the
communication activity of Sukoharjo Regency’s Public Library was
manifested in the measures taken constituting the creative measures of
Sukoharjo Regency’s Public Library to generate and to improve the
community visitation to the library. The program had been consistent with
the goal, objective, vision and mission of Public Library as well as using
Marketing Mix Concept. An Integrated Marketing Communication that had
been implemented was still sub maximal. But, it could be concluded that the
program and activity had not been sufficient to attract or to improve the
Sukoharjo people visitation significantly. Many things still needs to be done
and reformed because the Sukoharjo Regency’s Public Library was still in
introduction and growth stages.
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Penulis Utama
:
Margaretha Kurniasari
Penulis Tambahan
:
-
NIM / NIP
:
D1209054
Tahun
:
2012
Judul
:
Kegiatan komunikasi pemasaran sosial perpustakaan umum kabupaten Sukoharjo (studi dekriptif kualitatif kegiatan komunikasi pemasaran sosial perpustakaan daerah kabupaten Sukoharjo dalam meningkatkan kunjungan masyarakat kabupaten Sukoharjo tahun 2008 – 20
Edisi
:
Imprint
:
Surakarta - FISIP - 2012
Program Studi
:
S-1 Ilmu Komunikasi Non Reguler
Kolasi
:
Sumber
:
UNS-FISIP Jur. Ilmu Komunikasi-D1209054-2012
Kata Kunci
:
Jenis Dokumen
:
Skripsi
ISSN
:
ISBN
:
Link DOI / Jurnal
:
-
Status
:
Public
Pembimbing
:
1. Drs. Surisno Satrio Utomo,M.Si 2. Mahfud Anshori, S. Sos
Penguji
:
Catatan Umum
:
Fakultas
:
Fak. ISIP
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:
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