Analisis Pengaruh Kualitas Layanan terhadap Kepuasan dalam Membentuk Loyalitas Mahasiswa Program Studi Pendidikan Ekonomi FKIP UNS Angkatan 2011 dan 2012
Penulis Utama
:
Dian Rahmadani
NIM / NIP
:
K7409039
×The purposes of this research was to determine: (1) the effect of the
service quality to the satisfaction of Economic Education students, (2) the effect
of student satisfaction to the loyalty of Economics Education students, and (3) the
effect of service quality to the loyalty of Economics Education students.
This research is quantitative research. The research population is
Economic Education student in the year of 2011 and 2012. The sampling
technique used was quota and proportional sampling. The number of samples in
this research was 189 students. Data collection technique used questionnaire with
likert scale. The data used primary data obtained by distributing questionnaires to
the respondents. The data analysis technique used the Structural Equation
Modeling (SEM). Requirements test of SEM analysis used in this study were (1)
feasibility test of measurement models and structural models with various criteria
of goodness of fit indices; (2) validity and reliability test of construct, and (3)
assumptions test of SEM used, included of the sample adequacy assumption test,
data normality test, and outliers test. Hypothesis testing used result of
Confirmatory Factor Analysis (CFA) analysis of full model SEM in the form of
regression weights and standardized regression weights values.
Based on the research results, can be concluded that: (1) the service quality
significantly and positively effect to the satisfaction of Economic Education
students, with the probability value of 0.000 (p<0.05) at the coefficient of 0.854,
(2) student’s satisfaction have positive and significant effect to the loyalty of
Economic Education students with probability value of 0.020 (p<0.05) in the
coefficients of 0.448, and (3) the services quality is significantly and positively
effect to the loyalty of Economic Education students, with probability value of
0.668 (p> 0.05) on the coefficients of 0.081. The research conclusions are the
service quality has indirect effect to the student loyalty of Economic Education
Studies Program with student satisfaction as variable mediator.
×
Penulis Utama
:
Dian Rahmadani
Penulis Tambahan
:
-
NIM / NIP
:
K7409039
Tahun
:
2014
Judul
:
Analisis Pengaruh Kualitas Layanan terhadap Kepuasan dalam Membentuk Loyalitas Mahasiswa Program Studi Pendidikan Ekonomi FKIP UNS Angkatan 2011 dan 2012
