Penulis Utama | : | Dewantika Noor Hidayati Kusmono |
Penulis Tambahan | : | - |
NIM / NIP | : | S411302010 |
Tahun | : | 2015 |
Judul | : | The Role of Ethnocentrism in The Buying Process of Domestic Product (Study on Leather Bag Made in Manding, Yogyakarta) |
Edisi | : | |
Imprint | : | Surakarta - Pascasarjana - 2015 |
Kolasi | : | |
Sumber | : | UNS - Pascasarjana Prodi Manajemen - S411302010 - 2015 |
Subyek | : | ETHNOCENTRISM |
Jenis Dokumen | : | Tesis |
ISSN | : | |
ISBN | : | |
Abstrak | : | The objective of this researchexplains the relationship among of the observed variables. There are six relationship, namely, perceived quality and price fairness toward consumer attitudes toward domestic product, consumer attitudes toward intention to buy domestic product. Last, role of ethnocentrism as the moderation in this research.
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File Dokumen Tugas Akhir | : |
Harus menjadi member dan login terlebih dahulu untuk bisa download. BAB I.pdf BAB II.pdf BAB III.pdf BAB IV.pdf BAB V.pdf |
File Dokumen Karya Dosen | : | - |
Status | : | Public |
Pembimbing | : |
1. Dr. Budhi Haryanto, MM |
Catatan Umum | : | |
Fakultas | : | Pascasarjana |