This final project report is written based on the job training done at the International Office of UNS in three months. The data of this report were obtained by doing interview and observation. The interview was done to the internal public in relation to the research. The observation was conducted during the job training.
The objectives of this report are to know the existing promotion strategies done by the International Office of UNS to promote UNS Cultural Night 2014 and to know how they applied their promotion strategies. From those objectives, the writer expects that the International Office of UNS can apply their promotion strategies in UNS Cultural Night 2014 well.
There are several promotion strategies done by The International Office of UNS, i.e. personal selling, advertising, and publication.
The International Office of UNS has done a great job in applying their promotion strategy of UNS Cultural Night 2014. It is proven that the tickets were sold out only in 5 hours after the ticket box was opened.