Tujuan penelitian ini adalah untuk menemukan bukti empiris hubungan persepsi food quality, customer satisfaction, dan behavioral intentions dengan mengambil setting restoran fastfood Mc.Donald’s di Kota Surakarta. Selain itu juga untuk mengidentifikasi food quality yang dipersepsikan konsumen dalam membangun customer satisfaction dan behavioral intentions sehingga dapat menjadi dasar untuk desain produk.

Penelitian ini merupakan penelitian dengan metode survei. Target populasi penelitian adalah pelanggan Mc.Donald’s dengan sampel diambil sebanyak 110 responden. Teknik sampling yang digunakan adalah non probability sampling dengan metode convenience sampling. Adapun pengumpulan data ini dengan menggunakan kuesioner. Data yang terkumpul dianalisis dengan menggunakan teknik analisis regresi.

Hasil dari penelitian ini menunjukan adanya pengaruh positif antar variabel. Food quality terhadap customer satisfaction, hubungan positif customer satisfaction terhadap behavioral intentions. Serta hubungan yang positif food quality terhadap behavioral intentions. Sehingga ada hubungan mediasi customer satisfaction antara food quality dan behavioral intentions.

Kata kunci ; food quality, customer satisfaction, behavioral intentions, desain prod

The purpose of this research is to find empirical evidence of the relationship perception of food quality, customer satisfaction, and behavioral intentions in fastfood Mc.Donald's in Surakarta. In addition, to identify consumers perceived food quality in building customer satisfaction and behavioral intentions that can be the basis for the design of products.
This research was a survey method. The target population of the research is McDonald's customers with samples taken a total of 110 respondents. The sampling technique used is nonprobability sampling with convenience sampling method. The collection of this data by using the questionnaire. The collected data were analyzed using regression analysis techniques.
The results of this study showed a positive effect among variables. Food quality on customer satisfaction, customer satisfaction to behavioral intentions. As well as the positive relationship of food quality on behavioral intentions. So that there is a relationship that is customer satisfaction mediation between food quality and behavioral intentions.
Keywords; food quality, customer satisfaction, behavioral intentions, product design